As the third largest economy globally, Japan is a highly developed free-market economy. Fourth in global purchasing parity and as a member of G7, Japan is the second largest developed economy globally.
Japanese consumers are highly educated, affluent, and can easily discern the cost benefits of a certain product over a lesser performing model. The Japanese market is characterized by consumers with high levels of disposable income who are drawn to premium, high-end goods and services. The level of household expenditure, which is among the highest in developed nations, illustrates how Japan can act as a brilliant testing ground for new products.
Our mission is to provide companies with insight, support, and knowledge accumulated over 126 years to succeed in one of the world’s richest economies, Japan!
brand : Hanaemu
A wellness brand with a diverse line-up of products developed for the active young adult. Inspired by mother nature and meticulously crafted in Japan, Hanaemu embraces the idea of “Wabi-Sabi”. . .the glorious imperfection in perfection.
Pure, honest, and made with quality, Hanaemu is recognized as a trustworthy brand featuring exceptional sought after products.
The Hanaemu brand is an international collaborative effort. The brand concept was developed in America, the products crafted in Japan, and marketed to American consumers.
brand : LaLa Lemons
Tobishima Island is located in the inland sea of Japan, and on this island are hard working lemon farmers carrying on a 100 year old legacy. We are inspired by this and when infused with the kick-back, sun drenched, surf culture of Southern California, the result was La La Lemons.
An endearing consumer brand, ubiquitous in nature that is embraced as a refreshing, tangy beverage, on apparel, food, and so much more. Developed in Southern California, coming to Japan in summer 2020. . .see you at the Olympics!
brand : ella active
Unless you own a $100 umbrella it’s highly doubtful you’d know the brand you own. The Ella Umbrella changes this. The brand rolls of the tongue playfully, it is bright, fun, and proof that even rain can be an inspiration for new opportunities.
The Ella Umbrella is a brand experiment where a must-have item (umbrella when raining) is used as a segue to other complimentary related items. Among these we include gloves, shoe protectors, outerwear and such. This proof of concept will then evolve Ella into an evergreen brand. The jury is still out, yet Ella’s future looks very bright!
technology : Yagi Source Engine
Yagi’s business strength lies in its global network, knowledge, and know-how in all areas of the textile and apparel industry accumulated over 100 years of experience. The Yagi Source Engine is an easy to use digital platform developed to fully take advantage of our knowledge base to simply the global sourcing of apparel.
Designers have freedom to experiment with custom variations and customize variations to each market. It also simplifies the business of fashion with features like minimum order thresholds that give smaller companies the opportunity to compete in the global area, with the option to test in new markets, and quickly adapt to new trends, reducing financial risk and WASTE.
sourcing : OEM/Private Label
It is incredibly rewarding when your customers become your fans. A relationship develops where your fans welcome new offerings that project your brand.
We help explore and identify OEM and private label opportunities in the beauty and wellness space. Our process also includes development and refine of products your fans will come to use and enjoy.
eCommerce : Yagi Select
The world’s first toe stretcher, the perfect monkey-wrench, a Buddhist bell, the perfect kitchen dishtowel made with re-purposed mosquito netting. . .all crafted in Japan, all made available at YagiSelect.com.
Our team is dispatched throughout Japan to search out the new, unique, innovative, and amazing one-of-a-kind products to showcase on Yagi Select. The eCommerce platform serves the Japanese manufacturer to economically introduce their products to U.S. consumers. In the very near future Yagi Select will also launch in Japan. We enthusiastically look forward to introducing unique curated items from the U.S. to our Japanese audience.
export to Japan : Yagi U.S.A.
Notwithstanding the language barrier, deciphering the distribution and sales channels in Japan remains an enigma. Domestic competition is fierce and unique business culture represent friction that discourages many U.S. business. Despite these challenges the bigger risk is not taking a closer look at Japan.
- Japan boasts the highest number of Asian millionaires a staggering 1.9 million Japanese millionaires.
- Japan is a stable place to do business: commitments are upheld and things happen on time.
- Japanese consumers focus heavily on quality, style, reliability.
- Aging Japanese over 60 which are growing in numbers have high disposable income and are not shy about spending it.
- The amount of personal wealth is high: $12.8 trillion in net financial assets is held by households (almost equivalent to the value of US GDP).
- Status is associated with American brands that drives Japanese consumers to demand for American products and services.
We will help you clear through the clutter, make sense of the Japanese market so your business is positioned to succeed!
the past : Yagi
Yagi was established in 1893 with Mr. Yosabura Yagi, as its founder and president. The company started spinning cotton where Yagi’s innovation of a finer yarn contributed in a small way to the emergence of cotton as a global commodity. Over time the old spinning wheels were replaced by modern factories, and cotton yarn became Japan’s leading export, driving economic growth for a very long time.
In 1898 Yosaburo Yagi traveled to Shanghai to observe other spinning technologies. Even then Yagi was forward looking and globally minded. Over the last 127 years Yagi has built a network of joint venture and affiliated factories in China and Southeastern Asia on the basis of knowledge and how-how of the whole textile business, from raw materials, textile to production. A solid production system that delivers peerless expertise and experience.
the present : Yagi
The textile business is going through a period of transition responding to global changes in the market. The present challenges present new opportunities to take advantage of knowledge, know-how, and expertise to actively pursue every business opportunity we can find. We look westward and to embrace new opportunities we created Yagi U.S.A.
- Explore and develop new consumer brands for Japanese and American markets.
- Develop and deploy new digital platforms that solves the daunting task of global sourcing.
- eCommerce platform that showcases curated products from Japan and America.
- Leverage our global network to develop OEM and private label opportunities.
- Seek new friendship, new relationship, and new business partners in America.
- Provide insight, support, and knowledge to prepare our trading partners for success in Japan.
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